We’re going to take a look at a couple of things that in future will be energizing, imperative, and promising for the event management industry.
Mobile will be much more standard
There can be probably smartphones and tablets have changed each and every field they’ve come into contact with. The event business is absolutely no special case. 2014 saw mobile event applications turn into a piece of standard event arranging. Each participant had a telephone or tablet, and any event organizer who didn’t try utilizing a mobile management stage rapidly saw them falling behind the opposition.
The new trend will just see event apps for iPhone turn out to be much more dug in the event business. Furthermore, yes, you ought to be amped up for this – as yet, we’ve basically seen mobile applications like iPhone event apps offering enhancements on existing procedures inside of event management. According to Corbin Ball, that is just the tip of the icy mass.
“Conference apps for iPhone are not just about enhancing existing procedures,” writes Ball. “They can be about giving completely new managements.”
Ball focuses to two patterns specifically that will permit event planning apps for iPhone in future – low vitality Bluetooth transmitters (iBeacons) and event apps for iPhone. Especially the event iPhone app offers a huge and stunning mixture of methods for upgrading the experience of event participants, including gamification, customized welcome and ready messages, social data trade, better participant information, computerized shows, enhanced misfortune counteractive action… you get the thought. It’s huge; however Ball cautions that it will just demonstrate successful in the event that it’s utilized legitimately.
“Organizers and event application developers must fare thee well to utilize iBeacons wisely,” he clarifies. “If participants feel that this innovation is an attack of protection with no payback for them or a “spam notification” app, they will just switch-off the Bluetooth or uninstall the application.”
Indeed, even in light of the impressive force gave by iBeacons, Ball focuses to examination as a standout amongst the most essential advantages of event apps for iPhone– something which he holds will turn out to be plentifully clear as we get up and go.
“The on-site meeting used to be the “dark gap” of event management,” says Ball. “Earlier, event planners used PCs during and after the events, yet during an event they were flying blind.” Today, conference apps for iPhone offer an uncommon measure of investigative information – a goldmine of valuable, constant data to enhance the event experience. Each touch is trackable.
The Internet of Things and Event Management
By now, I believe that you must be acquainted with the term “The Internet of Things.” For those of you who weren’t mindful of it, I’ll give a brief outline: essentially, each and every machine, gadget, and instrument we utilize is becoming smart, as we share joined PC chips into our tech that permit us better productivity, perceivability, and information accumulation.
As for IoT and event management industry, I believe that wearable technology will make a huge impact on event management industry.
“From brilliant watches to smart rings and from Oculus to Hololens, wearable technology is going to be a huge industry itself,” claims a Carlson Wagonlit Whitepaper, echoing Ball’s expectations. “Close field correspondences are likewise going to the fore, which can tailor messages for participants by synching with smartphones and other mobile technology.”
Envision an event in which each participant at a keynote is naturally stamped. Consider a show floor where each deal made by a seller is followed by an outside server, and arranged into a database for later examination. To put it plainly, consider an event in which everything can be followed – and therefore dissected.
We’re nearly making such events a reality, which implies that huge information, IoT, and event management will be getting, near to one another in future.
Social media will be integrated even more deeply into event strategies
It’s genuinely clear at this point that social media is essential to event organizers. It’s possibly a standout amongst the most profitable (and slightest extravagant) method for driving mindfulness about one’s event, to say nothing of how it permits experts to connect with their visitors. The future will see more firms making informal communities a focal segment of their event management technique.
From the Carlson Wagonlit Travel White Paper:
“An expanding number of events and event organizers will hope to incorporate social media into their event method and processes. Driving the way are France and the United Kingdom, where live-tweeting and the utilization of Facebook to support correspondence as a feature of event technique is getting to be regular. In North America, social media will be progressively sent as a simple and financially savvy approach to improve, enhance, and drive meeting participant engagement.”
Obviously, this push towards making social media more integral to event planning is going to have a couple of unintended outcomes – which Ball quickly touches on in his own particular piece. Accordingly, participants are going to expect that they are given a more straightforward part in the operation of the events they go to, much as they have influence in forming the brands they follow on Facebook or Twitter. Luckily, the apparatuses accessible to event organizers will make it genuinely simple to offer this level of engagement.
Conclusion
The year 2015 has been a wonderful year for event planners and event management industry as far as technology is concerned. In this post, we have discussed a couple of aspects that may impact the future of event management industry. As an event planner, you should have the capacity to handle all the difficulties these aspects currently have, and utilize all the power they offer.